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London Books was conceived in 1974 by David E. Carter with the production of a local businessman's biography. The man's son, who was president of their company, wanted to honor his father's achievements as company founder. The gesture was a cherished gift and the book became something more—a very effective public relations tool for the business.
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David, a Clio and Emmy Award winning corporate identity expert, immediately understood the marketing value of such a product. However, he was principal of a successful advertising agency at the time and didn't desire to launch another business venture. Others seemed to have something else in mind! He was regularly and increasingly-more often approached to create similar projects.
In the meantime, David's reputation as a noted authority on graphic design, logo design, and corporate branding grew. In 1996 Hearst Books International, now HarperCollins/Collins Design, approached him requesting six titles a year relative to his field of expertise.
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| Enter Suzanna MW Stephens. With a freelance graphic design business of her own, Designs on You!, Suzanna was contracted to “lend a hand” with David's first book for his New York publisher. What was indicated to be a one-time job, developed into an thirteen-year association marked by mutual respect and personal admiration. Among her many assignments was the creation of several of London Books’ products.
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London Books has developed into a publishing service offering beautiful, four color, large scale, coffee table books. As a formally-trained designer, Suzanna is able to offer professional guidance that makes good information visually interesting as well. Large companies, small businesses, and even service-oriented institutions have begun to understand the vision David E. Carter had in the mid 1970s … that a book about where you’ve been, what you're doing now, and where you're going can be of immense importance in building a relationship with your clients, employees, and the public at large.
You can have this invaluable public relations instrument, too! Contact London Books to discuss how we can work together to create a tangible representation of you and your history that your recipients will not only keep, but refer to again and again.
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