was conceived in 1974 by David E. Carter with the production of a local
businessman's biography. The man's son, who was president of their
company, wanted to honor his father's achievements as company founder.
The gesture was a cherished gift and the book became something more—a
very effective public relations tool for the business.
a Clio and Emmy Award winning corporate identity expert, immediately
understood the marketing value of such a product. However, he was
principal of a successful advertising agency at the time and didn't
desire to launch another business venture. Others seemed to have
something else in mind! He was regularly and increasingly-more often
approached to create similar projects.
the meantime, David's reputation as a noted authority on graphic design,
logo design, and corporate branding grew. In 1996 Hearst Books
International, now HarperCollins/Collins Design, approached him
requesting six titles a year relative to his field of expertise.
Enter Suzanna MW Stephens. With a freelance graphic design business of her own, Designs on You!,
Suzanna was contracted to “lend a hand” with David's first book
for his New York publisher. What was indicated to be a one-time job,
developed into an thirteen-year association marked by mutual respect and
personal admiration. Among her many assignments was the creation of
several of London Books’ products.
London Books has developed
into a publishing service offering beautiful, four color, large scale,
coffee table books. As a formally-trained designer, Suzanna is able to
offer professional guidance that makes good information
visually interesting as well. Large companies, small businesses, and
even service-oriented institutions have begun to understand the vision David E.
Carter had in the mid 1970s…that a book about where you’ve been, what
you're doing now, and where you're going can be of immense importance
in building a relationship with your clients, employees, and the public
You can have this invaluable public relations instrument, too! Contact London Books
to discuss how we can work together to create a tangible representation
of you and your history that your recipients will not only keep, but refer to
again and again.