1. Existing funds of $30,000* are used to finance the project. Often a single donor will provide the necessary financial support when approached with a sample of our work and an explanation of the fundraising plan.

2. London Books produces a high quality, unique, “coffee table” book for you—128 pages filled with historical interest and plans for the future. With up to 300 images, the entire story of your institution is visually represented, from complete overview to small details. You may even want to include a full-page or two-page spread honoring the benefactor whose support made the publication possible.

3. A total of 2,500 books are produced and delivered to you. You use existing mailings—or a special promotion—to sell the books at $30.00 a piece, a bargain by any standard. (Similar quality photo publications sell in bookstores for $45.00 and up.)

4. When the books are sold, your $30,000 has turned into $90,000, and you have provided a beautiful book full of photo memories.


* Price is approximate, but typical. An actual quote is provided before production begins.